SEO Success Story in the Finance Sector

In the world of digital marketing the results speak for themselves. We are proud to share a great SEO success story of a client in the finance sector in Estonia.

Briefly About the Company

The company is an Estonian fintech company founded on domestic capital. In the Estonian financial sector, small businesses and entrepreneurs often face limited options for capital raising. Traditional banks require lengthy processes for business loans, accepting only first-lien mortgages on real estate as collateral. However, our client strives to develop customized financial products that better meet their clients’ needs.

Challenges of Competing in SEO in Estonian Finance Sector

As a relatively small fintech company in Estonia, there are significant challenges in marketing due to the dominance of large competitors, such as SEB, Swedbank, and LHV. Our primary goal is to compete effectively despite limited resources. The big banks have substantial marketing budgets, making it difficult for smaller players to gain visibility. Our approach was to be financially efficient and strategically smart to level the playing field.

Establishing Visibility and Business Growth with SEO

Our client approached us with the goal of achieving long-term visibility and business growth. We immediately recognized the importance of an effective SEO strategy. The first steps were conducting thorough SEO and website analysis. Collaborating closely with the company, we identified relevant keywords based on which we optimized their major website pages. Additionally, we devised an aggressive content strategy for their blog, committing to writing six blog posts every month – a significant increase from our typical strategy of two posts per month. This approach aimed to bolster their online presence and drive sustainable results.

Extremely Satisfying SEO Results within the First Four Months

The client’s website has experienced an impressive 38% increase in organic traffic. This surge can be attributed to their strategic SEO efforts, which have propelled them to the forefront of search engine results pages. By meticulously selecting relevant keywords, they’ve secured top positions, driving more visitors to their site. Not stopping there, the client has witnessed a remarkable 40% boost in quality leads. These aren’t just random inquiries; they’re high-intent prospects who are genuinely interested in the client’s offerings. The alignment of their content and conversion optimization has paid off handsomely.

The secret sauce lies in the keyword strategy. We have meticulously targeted essential keywords, achieving the coveted SERP top 1 result for ten of them. But that’s not all – 25 other relevant keywords have landed them on the first page of SERPs. Their comprehensive approach ensures visibility across a wide spectrum of search queries. Plenty of other relevant keywords have climbed the rankings, contributing to their overall success.

WebTailor is here to help you with SEO

It’s a testament to data-driven decision-making and illustrates that you don’t need a massive budget to succeed in SEO.

If that feels like something you are missing as well, get in touch! We’d be delighted to perform a free SEO audit for you and explore further steps from there.