Easy step-by-step guide: SEO writing and optimizing

The purpose of SEO is to increase the visibility of the website and thereby increase the organic traffic of the website. Read more about what is SEO and what it is used for.

If we talk about substantive SEO, or SEO writing, some rules must be followed to get the most effective results. WebTailor has made an easy step-by-step guide on how to write SEO friendly blog posts.

SEO writing starts with keyword analysis

Keyword analysis helps you understand which keywords your target audience is searching for in Google and what is best to target. Keyword insight can be useful for your content strategy as well as your overall marketing strategy.

Therefore, it is important to come up with the keywords that your target audience is searching for. Thanks to this, you will get more traffic to your page and rise to a higher position in the Google search engine.

Keyword analysis includes competitor analysis, ie. it is necessary to study which keywords are used by the competitors and with which keywords they appear in the search engine. It is also possible to use various applications for keyword analysis, such as Semrush, Ahrefs, Google Keyword Planner, etc. These tools help you measure keyword volume and complexity. Volume shows the average number of searches per month for a given keyword over a 12-month period. Keyword complexity shows as a percentage how difficult it is for a given keyword to appear organically in Google's top 10. Thanks to this analysis, you can understand which keywords are more popular and which are better to appear on the first page of Google.

The selected keywords for SEO writing must be used consistently

Once the keyword analysis has been done and the keywords that have volume and are suitable for your business have been selected, then you need to start using these keywords on your website. The best way is to use these keywords in your blog posts, but that alone is not enough. Remember that keywords must be used correctly to get the desired result! This means that you have to choose one main keyword and 2-3 additional keywords that you actively use for your article. The main focus is on one main keyword that best fits the given topic. The main keyword must appear in the title and at the beginning of the text and repeat itself both in subheadings and within the text. It should be remembered that each blog post must have a different main keyword. This means that if you have chosen "SEO" as the main keyword for one blog post, it can no longer be used as the main keyword for other blog posts, because Google will only index it once for itself. However, “SEO” can be an additional keyword multiple times in other blog posts. The use of additional keywords is not so strictly limited, but they must also be actively woven into the titles and texts.

The correct structure of SEO writing is important

SEO articles must be multi-level, meaning that the article starts with a title (H1) and the article has subheadings (H2, H3) and plain text throughout. There is no point in using other subheading types (H4, etc.) because Google does not index them. At the very beginning is the main heading (H1) and it is used only once. Subheadings (H2, H3) can be used repeatedly, but there is no point in going too crazy with them, the text should still form the majority of the article. Different topics of the text are separated by subheadings, and it must be observed that the H2 heading is more important than H3, i.e. that H3 is an additional subheading to H2. The use of subheadings depends on the content and structure of the text, but excessive subheadings are not SEO friendly. It is also necessary to ensure that the titles are not too long. The ideal title is somewhere between 5 words or one short sentence. SEO articles should be 500-1000 words, because then they will be noticed by Google and people will get enough information and will not feel as if they are reading an endless text.

What should be the content of SEO writing?

The SEO content must match the company and the selected keywords. It is important that the content of the article is reflected in the title and that the structure of the text is logical. When writing a text, linking also plays a big role, i.e. referring to previous blog posts or other pages within the text, but they must also be related to the topic. The more in-bound links a blog post contains, the more the search engine values ​​and highlights the content. It is also a good option to use out-bound links, as linking to other useful articles outside your website builds trust and increases traffic if your post is linked in the same way.

If you are interested in the topic, read more about how to optimize the SEO of Wordpress pages.